BRAND-SIDE: A CONFERENCE FOR CREATIVES WITHIN
Brand-Side is our newly expanded two-day conference aimed squarely at the inner dynamics of the very best in-house creative departments. With sessions from some of the most acclaimed brand and marketing leaders in the industry, Brand-Side is a one-of-a-kind experience that gives creatives in this space a behind-the-scenes look at the tactics and cultures behind the teams who build, maintain, and grow a brand’s presence in the market.
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Whether being Brand-Side is a new experience for you or you are a seasoned in-house leader looking to invigorate your team, you will come away from the conference with inspiration, connections, and practical applications to up your creative game. Sessions will tackle topics like ‘How do you establish a strong creative culture if your brand isn’t considered ‘creative’? What is the best way to steward your brand internally and also work seamlessly with external agency partners?’ and much more.
SPEAKERS
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PRICING
GENERAL ADMISSION: $1,950
MEMBER GENERAL ADMISSION: $1,750
To access your One Club member pricing, please go to the Member Resources section of your MEMBER DASHBOARD and apply the code at checkout. Not a member? Sign up HERE and receive a special discount off your Brand-Side ticket.
REGISTER
The One Club has secured a discounted room rate at the Hyatt Centric Downtown Nashville, however, space is limited - see details below and book now!
SCHEDULE
October 16 - 17, 2024
Schedule is subject to change
9:00 AM - 10:00 AM
Registration & Breakfast
10:10 AM - 11:00 AM
Welcome
10:10 AM - 11:00 AM
Jess Kirkman, Sr. Director of Global Brand Creative, Mattel
Journey to the Brand-Side
Brand-side and Agency-side are often pitted against each other but Jess will show you how they're actually two sides of one very creative coin. Walking through her career at agencies like Publicis and brands like Taco Bell, she will share learnings and lessons from each step on the journey. Now at Mattel, Jess will also delve into how agency experience made her a better client and collaborator.
11:05 AM - 11:55 AM
James Kucynski, Creative Director, Brand Marketing, Duolingo
Creating Ideas That Create Conversation
James will share how Duolingo's shift into a social-first strategy led to creating ideas focused on generating earned media. He will share several examples of how Duolingo has evolved its brand marketing and how it taps into fandoms to turn audiences into brand ambassadors.
12:00 PM - 12:45 PM
Taryn Crouthers, President, ATTN: & Clare Stein, Executive Creative Director, ATTN:
YOU ARE NOT A GOLDFISH: The truth about attention and how to actually get it.
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Sometime in the last decade, an abundance of stats and articles have meme-d us into believing that our attention spans have dwindled to almost nothing. ATTN: launched a neuroscience-based study to debunk this myth. President, Taryn Crouthers, and ECD, Clare Stein, will share what they have learned about our big, beautiful brains, and a new framework that you can apply to create work that breaks through.
12:45 PM - 1:45 PM
Lunch
1:45 PM - 2:35 PM
Roman King, Creative Director, WNBA
The Long Game: Redefining and Storytelling a Brand for the Future
As the WNBA's Creative Director, Roman King has spearheaded efforts to revitalize the league's brand identity while ensuring it remains culturally resonant for years to come. In this session, he'll share his forward-thinking approach to brand storytelling initiatives through a future-focused lens, through his work at the WNBA.
2:40 PM - 3:25 PM
Round Table Sessions
A more intimate forum to discuss the day's sessions, providing a platform to exchange insights, share best practices and foster networking among attendees and speakers.
3:30 PM - 4:20 PM
Leslie Sims, CMO & CCO, Impossible Foods
4:20 PM - 4:30 PM
Closing Remarks
6:00 PM - 9:00 PM
Group Dinner
LOCATION
Brand-Side is set to take place in the heart of Nashville, Tennessee, a city renowned for its vibrant creative spirit and rich cultural heritage. The Bridge Building, a striking architectural marvel nestled in the city's bustling downtown, will play host to this gathering of brand and creative visionaries.
Nashville's legendary music scene and thriving arts community make it the perfect backdrop for Brand-Side. As attendees explore the city's iconic honky-tonks, historic venues, and renowned restaurants, they'll be immersed in an atmosphere that celebrates creativity and innovation at every turn. The sights, sounds, and flavors of Music City will undoubtedly inspire and energize, setting the stage for two days of transformative insights.
