BRAND-SIDE: A CONFERENCE FOR CREATIVES WITHIN
Brand-Side is our two-day conference aimed squarely at the inner dynamics of the very best in-house creative departments. With sessions from some of the most acclaimed brand and marketing leaders in the industry, Brand-Side is a one-of-a-kind experience that gives creatives in this space a behind-the-scenes look at the tactics and cultures behind the teams who build, maintain, and grow a brand’s presence in the market.
Whether being Brand-Side is a new experience for you or you are a seasoned in-house leader looking to invigorate your team, you will come away from the conference with inspiration, connections, and practical applications to up your creative game. Sessions will tackle topics like ‘How do you establish a strong creative culture if your brand isn’t considered ‘creative’? What is the best way to steward your brand internally and also work seamlessly with external agency partners?’ and much more.
September 24-25, 2025
Schedule is subject to change
9:00 AM - 10:00 AM
Registration & Breakfast
10:00 AM - 10:10 AM
Welcome
10:10 AM - 11:00 AM
The Heartbeat of the Brand: The Agency That Matters the Most
Ricardo Aspiazu
11:05 AM - 11:55 AM
Design Defense
Jen Bucci
12:00 PM - 12:50 PM
AI: Your Next Creative Leap
Sandro Corsaro
12:50 PM - 1:45 PM
Lunch
1:45 PM - 2:35 PM
Why did I say yes to presenting today? How Amazon teaches you to question everything.
Jo Shoesmith
2:40 PM - 3:25 PM
Round Table Session
Sergio Claudio
Head of One School
The Transformation of the CMO into a Chief Revenue Officer
Is the CMO becoming obsolete—or simply evolving into the ultimate growth driver? In
this roundtable, we’ll dig into the rise of the CMO-as-CRO, exploring the forces behind this shift and what
it means for marketing’s future. Expect a lively debate on how brand-to-demand principles reshape
priorities, especially in B2B and tech.
Jo Shoesmith
VP, Global Chief Creative Officer at Amazon
Why did I say yes to presenting today? How Amazon teaches you to question
everything.
Keep the dialogue going! Join this speaker-led roundtable for an engaging
deep dive into their session themes – where ideas sharpen, questions grow
bolder, and insights turn into action.
Cassie Worley
Executive Creative Director, Brand Creative & Identity at Capital One
Brandon Barrett
Senior Director, Brand Agency Relations at Capital One
In-house and External Creative Relationships
As business demands grow and operational budgets are tight, in-house
creative teams are relying more on external support to scale. I’m curious
to learn how other brands are making partnerships with agencies and
freelancers work seamlessly—creating a unified team without sacrificing
brand consistency or creative excellence.
Sandro Corsaro
Head of Global Creative & Content at Wayfair
AI: Your Next Creative Leap
Keep the dialogue going! Join this speaker-led roundtable for an engaging deep dive into their session
themes – where ideas sharpen, questions grow bolder, and insights turn into action.
3:30 PM - 4:20 PM
Is the democratization of design ruining the industry?
Cat van der Werff
6:00 PM - 9:00 PM
Group Dinner
PRICING
GENERAL ADMISSION: $1,950
MEMBER PRICE: $1,750
LODGING
Brand-Side will be held at the Hyatt Centric Downtown Nashville, however, space is limited - see details below and book now!
LOCATION
Set in the pulse of downtown Nashville, the Hyatt Centric blends modern edge with Music City soul—just steps from the neon glow of Broadway and the raw creativity that fuels the city.
Nashville's legendary music scene and thriving arts community make it the perfect backdrop for Brand-Side. As attendees explore the city's iconic honky-tonks, historic venues, and renowned restaurants, they'll be immersed in an atmosphere that celebrates creativity and innovation at every turn. The sights, sounds, and flavors of Music City will undoubtedly inspire and energize, setting the stage for two days of transformative insights.
ATTENDEES
Creative Director, Maverik
VP – Creative Marketing, Verizon
Co-Founder, Familiar Creatures
SVP, Creative & Brand Design, Verizon
Senior Director, Brand Agency Relations, Capital One
Creative Director, SnapSupplements
Director of Creative, Trilliant Food Nutrition
Copywriter/Creative Leader, Freelance
Vice President of New Business Development, Whalar
VP, Head of Design, Anduril Industries
Co-Founder, Confidant
Head of Strategy / CMO, Sarofsky
Video Production Manager, Maverik
Partner & CEO, FIG
Head of School, ONE School
Creative Account Director, Publix Super Markets, Inc
Director of Enterprise Brand Accounts, Catch+Release
Head of Global Creative & Content, Wayfair
Director of Content Marketing, Truist
Global Growth Officer, The One Club for Creativity
Senior Creative Manager, Houston Grand Opera
Creative Strategist, Intralox
US Executive Creative Director, Amazon Brand Innovation Lab
US Executive Creative Director, Amazon Brand Innovation Lab
Vice President, Creative, Capital One
Brand Manager, Consumers Energy
Global Executive Creative Director, Amazon Ads, Brand Innovation Lab
Executive Producer, Versus
Team Leader, Graphic Design, Grande Cheese Company
Executive Assistant, Capital One
Executive Producer & Music Supervisor, Duotone Audio Group
Founder and Creative Chair, FIG
Executive Producer, Ntropic
Partner/EVP, Creative Director, Lewis Communications
VP Creative Director, Studio, Fetch Rewards
Executive Creative Director, Expedia Group
VP, Integrated Creative, Lewis Communications
SVP, Brand Marketing, Partnerships and Creative Excellence, Rocket
Head of Creative and Content, Lucid Motors
Senior Marketing Writer, Sundt Construction
Executive Creative Director, Rakuten
Executive Creative Director, Capital One
VP, Global Creative, The Trade Desk
Executive Creative Director, Hook
Communications Lead, Clayton
Group Creative Director, Upwork
Creative Director, Frontdoor
Managing Director, Hook
CEO, Colle McVoy
Creative Operations, Frontdoor
Executive Creative Director, Cornbread Hemp
VP, Account Services, Lewis Communications
Executive Creative Director, Superside
Chief Brand Officer, Sterns Bank
VP, Integrated Creative Director, Lewis Communications
EVP, Managing Director, ATTN:
Creative Development Assistant, The One Club for Creativity
Manager, Creative Writing, The Coca-Cola Company
Creative Director, POET
Manager of Visual Design & Multimedia, Consumers Energy
Senior Creative Producer, Yahoo Inc.
Global Head of Content, Creative & Events, BlackRock
Creative Director, ServiceNow
VP, Group Account Director, Raven Public Relations
Executive Director, Client Services, ATTN:
Director of Events, The One Club for Creativity
CEO, Barking Owl
VP - Creative Director, Marketing, Fetch
Global Head of Advertising & Creative Operations, Canva
Creative Manager, Clayton
VP, Speakers Bureau Director, Raven Public Relations
Brand Design & Photography, Verizon
Brand Strategist, Copywriter, & Video director, Maverik
Director of Creative and Content, C-Spire
Director of Creative Operations, Upwork
Creative Director, Clinique
Founder/CCO, Jeorge+
Managing Partner, Also Known As
Director, Creative, Publix Super Markets, Inc
Marketing Communication Specialist, Trilliant Food Nutrition
VP, Business Development and Partnerships, Clio
Art Director, Maverik
Manager, Creative Marketing, Penske Transportation Solutions
Sr. Manager, Creative, Consumers Energy
VP of Creative, Liquid Death
VP, Account Service & Business Growth, Lewis
Perry, Gabrielle
Group Creative Director, Publix Super Markets, Inc
Co-Founder, Raven Public Relations
Creative Director, Varo Bank
Associate Design Director, Fetch
Vice President of Marketing, Publix Super Markets, Inc
Creative Lead, Northwestern Medicine
Creative Director, Upwork
Founder & Chief Creative Officer, Ntropic
Design Director, Upwork
Founder, Ace Workflow
Sr. Director, Brand & Creative, Favor Delivery
Executive Producer, Sarofsky
Senior Managing Director – Creative Direction, Verizon
Executive Creative Director, Checkmark Nestle Purina