BRAND-SIDE: A CONFERENCE FOR CREATIVES WITHIN

Brand-Side is our newly expanded two-day conference aimed squarely at the inner dynamics of the very best in-house creative departments. With sessions from some of the most acclaimed brand and marketing leaders in the industry, Brand-Side is a one-of-a-kind experience that gives creatives in this space a behind-the-scenes look at the tactics and cultures behind the teams who build, maintain, and grow a brand’s presence in the market.

 

Whether being Brand-Side is a new experience for you or you are a seasoned in-house leader looking to invigorate your team, you will come away from the conference with inspiration, connections, and practical applications to up your creative game. Sessions will tackle topics like ‘How do you establish a strong creative culture if your brand isn’t considered ‘creative’? What is the best way to steward your brand internally and also work seamlessly with external agency partners?’ and much more.

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LOCATION

Brand-Side is set to take place in the heart of Nashville, Tennessee, a city renowned for its vibrant creative spirit and rich cultural heritage. The Bridge Building, a striking architectural marvel nestled in the city's bustling downtown, will play host to this gathering of brand and creative visionaries.

Nashville's legendary music scene and thriving arts community make it the perfect backdrop for Brand-Side. As attendees explore the city's iconic honky-tonks, historic venues, and renowned restaurants, they'll be immersed in an atmosphere that celebrates creativity and innovation at every turn. The sights, sounds, and flavors of Music City will undoubtedly inspire and energize, setting the stage for two days of transformative insights.

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Singer Jessy Wilson and her band perform for the record store crowd at Grimey's in East Nashville Nashville, Tennessee. .©Journal Communications/Jeff Adkins

PRICING

EARLY BIRD: $1,750 - Ends June 30

MEMBER EARLY BIRD: $1,650 - Ends June 30

GENERAL ADMISSION: $1,950

MEMBER GENERAL ADMISSION: $1,750

To access your One Club member pricing, please go to the Member Resources section of your MEMBER DASHBOARD and apply the code at checkout. Not a member? Sign up HERE and receive a special discount off your Brand-Side ticket.

SCHEDULE

October 16 - 17, 2024

Schedule is subject to change

Day 1, October 16

8:30 AM - 9:00 AM

Registration & Lite Breakfast

9:00 AM - 9:10 AM

Welcome

9:10 AM - 10:00 AM

Session 1

10:05 AM - 11:55 AM

Session 2

12:00 PM - 12:30 PM

The One Show: Brand-Side Trends

12:45 PM - 1:30 PM

Lunch

1:30 PM - 2:20 PM

Session 3

2:25 PM - 3:15 PM

Session Four

3:15 PM - 4:00 PM

Round Table Session

4:00 PM - 4:50 PM

Session 5

4:50 PM - 5:00 PM

Closing Remarks

6:00 PM - 9:00 PM

Group Dinner

Day 2, October 17

SPEAKERS

Clare Stein

Executive Director
ATTN:

James Kuczynski

Creative Director, Brand & Marketing
Duolingo

Jess Kirkman

Sr. Director of Global Brand Creative
Mattel

Jordan DeWitt

Head of Brand Creative & Identity
Capital One

Melvin DeBerry

Art Director
Meta

Rodrigo Moran

Director, Global Head of Creative
Meta

Roman King

Creative Director
WNBA

Sherina Florence

Midjourney Prompt Engineer | Venture Culturalist

Taryn Crouthers

President
ATTN: