BRAND-SIDE: A CONFERENCE FOR CREATIVES WITHIN

 

Join us September 30 - October 1, 2026, in Nashville, TN!

 

Brand-Side is our two-day conference aimed squarely at the inner dynamics of the very best in-house creative departments. With sessions from some of the most acclaimed brand and marketing leaders in the industry, Brand-Side is a one-of-a-kind experience that gives creatives in this space a behind-the-scenes look at the tactics and cultures behind the teams who build, maintain, and grow a brand’s presence in the market.

 

Whether being Brand-Side is a new experience for you or you are a seasoned in-house leader looking to invigorate your team, you will come away from the conference with inspiration, connections, and practical applications to up your creative game. Sessions will tackle topics like ‘How do you establish a strong creative culture if your brand isn’t considered ‘creative’? What is the best way to steward your brand internally and also work seamlessly with external agency partners?’ and much more.

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September 30 - October 1, 2026

Schedule is subject to change

Day 1, September 30

9:00 am - 10:00 am

Registration & Breakfast

10:00 am - 10:10 am

Welcome

10:10 am - 11:00 am

Session 1

11:05 am - 11:55 am

Session 2

12:00 pm - 12:50 pm

Session 3

12:50 pm - 1:45 pm

Lunch

1:45 pm - 2:35 pm

Session 4

2:40 pm - 3:25 pm

Session 5

3:30 pm - 4:20 pm

Session 6

6:00 pm - 9:00 pm

Group Dinner

Day 2, October 1

SPEAKERS

Sophie Gold

Founder
ELEANOR

Rikke Heinecke

Director of Production
STURDY.

Nico Poalillo

Director of Development
STURDY.

Justine Armour

International CCO
72andSunny International

John Long

Executive Creative Director
Digitas

Jean Morrow

Group Creative Director
Coinbase

PRICING

GENERAL ADMISSION: $1,750

MEMBER PRICE: $1,650

Registration to the event includes all speakers and round table sessions, daily breakfast and lunch, and a group dinner.

 

To access member pricing, please login to your One Club account. The discount will automatically apply at checkout if you have an active membership.

LODGING

Lobby Front desk to Seating Nook

Brand-Side will be returning to the Hyatt Centric Downtown Nashville.

To take advantage of our exclusive $319/night, please click here to book directly.

ADDRESS:
Nashville, TN 37201

LOCATION

NASHVILLE, TN

Set in the pulse of downtown Nashville, the Hyatt Centric blends modern edge with Music City soul—just steps from the neon glow of Broadway and the raw creativity that fuels the city.

Hyatt Centric Downtown Nashville

210 Molloy St.

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