BRAND-SIDE: A CONFERENCE FOR CREATIVES WITHIN
Brand-Side is our newly expanded two-day conference aimed squarely at the inner dynamics of the very best in-house creative departments. With sessions from some of the most acclaimed brand and marketing leaders in the industry, Brand-Side is a one-of-a-kind experience that gives creatives in this space a behind-the-scenes look at the tactics and cultures behind the teams who build, maintain, and grow a brand’s presence in the market.
Whether being Brand-Side is a new experience for you or you are a seasoned in-house leader looking to invigorate your team, you will come away from the conference with inspiration, connections, and practical applications to up your creative game. Sessions will tackle topics like ‘How do you establish a strong creative culture if your brand isn’t considered ‘creative’? What is the best way to steward your brand internally and also work seamlessly with external agency partners?’ and much more.
SCHEDULE
October 16 - 17, 2024
Schedule is subject to change
9:00 AM - 10:00 AM
Registration & Breakfast
10:10 AM - 11:00 AM
Welcome
10:10 AM - 11:00 AM
Jess Kirkman, Sr. Director of Global Brand Creative, Mattel
Journey to the Brand-Side
Brand-side and Agency-side are often pitted against each other but Jess will show you how they're actually two sides of one very creative coin. Walking through her career at agencies like Publicis and brands like Taco Bell, she will share learnings and lessons from each step on the journey. Now at Mattel, Jess will also delve into how agency experience made her a better client and collaborator.
11:05 AM - 11:55 AM
James Kucynski, Creative Director, Brand Marketing, Duolingo
Creating Ideas That Create Conversation
12:00 PM - 12:45 PM
Taryn Crouthers, President, ATTN: & Clare Stein, Executive Creative Director, ATTN:
YOU ARE NOT A GOLDFISH:
The truth about attention and how to actually get it.
12:45 PM - 1:45 PM
Lunch
1:45 PM - 2:35 PM
Roman King, Creative Director, WNBA
The Long Game:
Redefining and Storytelling a Brand for the Future
2:40 PM - 3:25 PM
Round Table Sessions
3:30 PM - 4:20 PM
Leslie Sims, CMO & CCO, Impossible Foods
Should I stay or should I go?
6 things to help you decide.
4:20 PM - 4:30 PM
Closing Remarks
6:00 PM - 9:00 PM
Group Dinner
SPEAKERS
PRICING
GENERAL ADMISSION: $1,950
MEMBER GENERAL ADMISSION: $1,750
To access your One Club member pricing, please go to the Member Resources section of your MEMBER DASHBOARD and apply the code at checkout. Not a member? Sign up HERE and receive a special discount off your Brand-Side ticket.
REGISTER
The One Club will be at the Hyatt Centric Downtown Nashville, however, space is limited - see details below and book now!
SESSIONS
Journey to the Brand Side
Jess Kirkman
Creating ideas that create conversation.
James Kuczynski
YOU ARE NOT A GOLDFISH: The truth about attention and how to actually get it.
Clare Stein
YOU ARE NOT A GOLDFISH: The truth about attention and how to actually get it.
Taryn Crouthers
The Long Game: Redefining and Storytelling a Brand for the Future
Roman King
Should I stay...or should I go?
Leslie Sims
LOCATION
Brand-Side is set to take place in the heart of Nashville, Tennessee, a city renowned for its vibrant creative spirit and rich cultural heritage. The Bridge Building, a striking architectural marvel nestled in the city's bustling downtown, will play host to this gathering of brand and creative visionaries.
Nashville's legendary music scene and thriving arts community make it the perfect backdrop for Brand-Side. As attendees explore the city's iconic honky-tonks, historic venues, and renowned restaurants, they'll be immersed in an atmosphere that celebrates creativity and innovation at every turn. The sights, sounds, and flavors of Music City will undoubtedly inspire and energize, setting the stage for two days of transformative insights.