BRAND-SIDE: A CONFERENCE FOR CREATIVES WITHIN
Join us September 30 - October 1, 2026, in Nashville, TN!
Brand-Side is our two-day conference aimed squarely at the inner dynamics of the very best in-house creative departments. With sessions from some of the most acclaimed brand and marketing leaders in the industry, Brand-Side is a one-of-a-kind experience that gives creatives in this space a behind-the-scenes look at the tactics and cultures behind the teams who build, maintain, and grow a brand’s presence in the market.
Whether being Brand-Side is a new experience for you or you are a seasoned in-house leader looking to invigorate your team, you will come away from the conference with inspiration, connections, and practical applications to up your creative game. Sessions will tackle topics like ‘How do you establish a strong creative culture if your brand isn’t considered ‘creative’? What is the best way to steward your brand internally and also work seamlessly with external agency partners?’ and much more.
SPEAKERS
September 30 - October 1, 2026
Schedule is subject to change
9:00 am - 10:00 am
Registration & Breakfast
10:00 am - 10:10 am
Welcome
10:10 am - 11:00 am
From Waiting on the Table to Sitting at it
11:05 am - 11:55 am
StoryTeching with AI: Not Just Another Talk About Storytelling
Welcome to the world of Phygital StoryTeching.
The star of this world these days is undoubtedly AI. Much of the conversation focuses on how AI accelerates the craft and execution of ideas, or on the rapid evolution of generative AI itself.
This talk shines a spotlight on a different side of the equation: the role AI can play in the story itself. Rather than exploring how AI can help create executions, we will explore how AI can become an integral part of the idea - not as a production tool, but as a storytelling ingredient. By deconstructing and decoding recurring thinking patterns embedded in award-winning creative work featuring AI, we will reveal practical frameworks for generating ideas where technology and AI amplify stories about people, not just stories about technology.
In other words, this session is not about using AI to create stories. It’s about creating stories with AI.
12:00 pm - 12:50 pm
Spotify: The Influence and Impact of Fandom
12:50 pm - 1:45 pm
Lunch
1:45 pm - 2:35 pm
Unleashing Creativity Within
I’ll unpackit and give you an insight into the "how" by providing:
-The four C’s cheat-sheet
-Real examples of the challenges and how we overcame them
-How to infiltrate the corporate acronym language with creativity
2:40 pm - 3:25 pm
Round Table Discussions
The Art of Splitting the Creative Workload
The Sound of Social: Why Your Brand's Most Important Audio Doesn't Live in Ads
While visual identity is tightly governed, audio is often left to chance.
This session explores why brands need to move beyond sonic logos and start building sonic systems: practical frameworks for creating a consistent, culturally relevant and legally compliant sound across social, creator content and every touchpoint where their brand is heard.
The Future of In-house + Agency Collaborations
Scaling Creative Excellence - Redefining Modern Marketing Teams
Creative teams are under pressure to move faster, create more, and stay on brand—with fewer resources. AI can help, but only when paired with the right talent and workflows. This roundtable will discuss how AI drives efficiency, redefines roles, and highlights the need to certify creatives in AI skills. Participants will explore how AI is reshaping creative work, the essential skills for the future, and strategies to balance automation with human creativity while maintaining brand integrity.
AI Focused:
-Who’s pushing your team to adopt AI faster—your execs, peers, competitors, or internal demand? How are you responding?
-Which parts of your creative process should be automated by now—but aren’t? What’s blocking that shift?
-How are you actively upskilling your team or hiring for AI fluency? Is AI knowledge becoming a baseline requirement?
-What’s the reaction inside your team to AI adoption—excitement, resistance, confusion? How are you managing that shift in mindset?
-How do you maintain brand integrity at speed when using AI to scale content? What failsafes or workflows are working?
-Has AI measurably improved your creative or campaign performance yet—or is it still promise over payoff?
-Is AI shaping how you plan campaigns and strategy—or is it still stuck in the execution layer?
-Are your external partners—agencies, freelancers—keeping up with your AI expectations? What’s now table stakes for collaboration?
-Fast forward 12 months—what will your creative org look like if you don’t level up your AI game now?
The Human Creativity Element Focus:
-As AI scales efficiency, how do you preserve the human side of creativity—the taste, judgment, and originality that machines can’t replicate?
-Where do you see human creativity, taste, or judgment remaining irreplaceable—even as AI takes on more of the process?
-In your view, what parts of creative work will always require a human touch, no matter how advanced AI gets?
3:30 pm - 4:20 pm
Meaning Over Spectacle: The Future of Live Creative
6:00 pm - 8:00 pm
Welcome Cocktail Party hosted by Raven
PRICING
MEMBER: $1,750.00
NON-MEMBER: $1,950.00
GET A TEAM BUILDING TICKET AND BRING FIVE ATTENDEES FOR THE PRICE OF FOUR!
Registration to the event includes all speakers and round table sessions, daily breakfast, lunch, and a group cocktail party.
To access member pricing, please login to your One Club account. The discount will automatically apply at checkout if you have an active membership.
LODGING
Brand-Side returns to the Hyatt Centric Downtown Nashville. The Hyatt blends modern edge with Music City soul - just steps from the neon glow of broadway and the raw creativity that fuels the city.
We have limited space available so secure your room now with our exclusive rate of $319 /night.