BRAND-SIDE: A CONFERENCE FOR CREATIVES WITHIN

Brand-Side is our newly expanded two-day conference aimed squarely at the inner dynamics of the very best in-house creative departments. With sessions from some of the most acclaimed brand and marketing leaders in the industry, Brand-Side is a one-of-a-kind experience that gives creatives in this space a behind-the-scenes look at the tactics and cultures behind the teams who build, maintain, and grow a brand’s presence in the market.

 

Whether being Brand-Side is a new experience for you or you are a seasoned in-house leader looking to invigorate your team, you will come away from the conference with inspiration, connections, and practical applications to up your creative game. Sessions will tackle topics like ‘How do you establish a strong creative culture if your brand isn’t considered ‘creative’? What is the best way to steward your brand internally and also work seamlessly with external agency partners?’ and much more.

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SCHEDULE

October 16 - 17, 2024

THE BRIDGE BUILDING

2 Victory Ave #100

Nashville, TN 37213

Schedule is subject to change

Day 1, October 16
Day 1, October 16

9:00 AM - 10:00 AM

Registration & Breakfast

10:10 AM - 11:00 AM

Welcome

10:10 AM - 11:00 AM

Jess Kirkman, Sr. Director of Global Brand Creative, Mattel

Journey to the Brand-Side

Brand-side and Agency-side are often pitted against each other but Jess will show you how they're actually two sides of one very creative coin. Walking through her career at agencies like Publicis and brands like Taco Bell, she will share learnings and lessons from each step on the journey. Now at Mattel, Jess will also delve into how agency experience made her a better client and collaborator.

11:05 AM - 11:55 AM

James Kucynski, Creative Director, Brand Marketing, Duolingo

Creating Ideas That Create Conversation

James will share how Duolingo's shift into a social-first strategy led to creating ideas focused on generating earned media. He will share several examples of how Duolingo has evolved its brand marketing and how it taps into fandoms to turn audiences into brand ambassadors.

12:00 PM - 12:45 PM

Taryn Crouthers, President, ATTN: & Clare Stein, Executive Creative Director, ATTN:

YOU ARE NOT A GOLDFISH:

The truth about attention and how to actually get it.

Sometime in the last decade, an abundance of stats and articles have meme-d us into believing that our attention spans have dwindled to almost nothing. ATTN: launched a neuroscience-based study to debunk this myth. President, Taryn Crouthers, and ECD, Clare Stein, will share what they have learned about our big, beautiful brains, and a new framework that you can apply to create work that breaks through.

12:45 PM - 1:45 PM

Lunch

1:45 PM - 2:35 PM

Roman King, Creative Director, WNBA

The Long Game:

Redefining and Storytelling a Brand for the Future

As the WNBA's Creative Director, Roman King has spearheaded efforts to revitalize the league's brand identity while ensuring it remains culturally resonant for years to come. In this session, he'll share his forward-thinking approach to brand storytelling initiatives through a future-focused lens, through his work at the WNBA.

2:40 PM - 3:25 PM

Round Table Sessions

A more intimate forum to discuss the day's sessions, providing a platform to exchange insights, share best practices and foster networking among attendees and speakers.

3:30 PM - 4:20 PM

Leslie Sims, CMO & CCO, Impossible Foods

Should I stay or should I go?

6 things to help you decide.

Join Leslie Sims as she offers a candid, honest conversation about how to navigate the difficult decision on staying with or leaving your current company. Drawing on insights she's learned throughout her career, Leslie will share the 7 key signs every creative should watch for when deciding whether to stay the course or make a break for it.

4:20 PM - 4:30 PM

Closing Remarks

6:30 PM - 9:30 PM

Group Dinner

Day 2, October 17

SPEAKERS

Christian Widlic

Global Head of Brand Design
Intuit Mailchimp

Clare Stein

Executive Creative Director
ATTN:

Fernando Machado

Senior Brand Advisor, Operating Partner and Board Member

James Kuczynski

Creative Director, Brand & Marketing
Duolingo

Jess Kirkman

Sr. Director of Global Brand Creative
Mattel

Katie Allen

Global VP of Digital Creative
Nike

Leslie Sims

CMO & CCO
Impossible Foods

Melvin DeBerry

Art Director
Meta

Rodrigo Moran

Director, Global Head of Creative
Meta

Roman King

Creative Director
WNBA

Sergio Claudio

Global Creative & Technology Executive

Taryn Crouthers

President
ATTN:

PRICING

GENERAL ADMISSION: $1,950

MEMBER GENERAL ADMISSION: $1,750

To access your One Club member pricing, please go to the Member Resources section of your MEMBER DASHBOARD and apply the code at checkout. Not a member? Sign up HERE and receive a special discount off your Brand-Side ticket.

REGISTER

Lobby Front desk to Seating Nook

The One Club will be at the Hyatt Centric Downtown Nashville, however, space is limited - see details below and book now!

ADDRESS:
210 Molloy St,
Nashville, TN 37201

SESSIONS

Day 1, October 16
Day 1, October 16

Journey to the Brand Side

10:10 AM - 11:00 AM
Brand-side and Agency-side are often pitted against each other but Jess will show you how they're actually two sides of one very creative coin. Walking through her career at agencies like Publicis and brands like Taco Bell, she will share learnings and lessons from each step on the journey. Now at Mattel, Jess will also delve into how agency experience made her a better client and collaborator.

Jess Kirkman
Sr. Director of Global Brand Creative || Mattel
ABOUT Jess Kirkman

Creating ideas that create conversation.

11:05 AM - 11:55 AM
James Kuczynski, the Creative Director of Duolingo’s Global Brand Studio will share how their shift into a social first strategy led to creating ideas focused on generating earned media. James will share several examples on how Duolingo has evolved their brand marketing and how they tap into fandoms to turn audiences into brand ambassadors.

James Kuczynski
Creative Director, Brand & Marketing || Duolingo
ABOUT James Kuczynski

YOU ARE NOT A GOLDFISH: The truth about attention and how to actually get it.

12:00 PM - 12:45 PM
Sometime in the last decade, an abundance of stats and articles have meme-d us into believing that our attention spans have dwindled to almost nothing. ATTN: launched a neuroscience-based study to debunk this myth. President, Taryn Crouthers, and ECD, Clare Stein, will share what they have learned about our big, beautiful brains, and a new framework that you can apply to create work that breaks through.

Clare Stein
Executive Creative Director || ATTN:
ABOUT Clare Stein

YOU ARE NOT A GOLDFISH: The truth about attention and how to actually get it.

12:00 PM - 12:45 PM
Sometime in the last decade, an abundance of stats and articles have meme-d us into believing that our attention spans have dwindled to almost nothing. ATTN: launched a neuroscience-based study to debunk this myth. President, Taryn Crouthers, and ECD, Clare Stein, will share what they have learned about our big, beautiful brains, and a new framework that you can apply to create work that breaks through.

Taryn Crouthers
President || ATTN:
ABOUT Taryn Crouthers

The Long Game: Redefining and Storytelling a Brand for the Future

1:45 PM - 2:45 PM
As the WNBA's Creative Director, Roman King has spearheaded efforts to revitalize the league's brand identity while ensuring it remains culturally resonant for years to come. In this session, he'll share his forward-thinking approach to brand storytelling initiatives through a future-focused lens, through his work at the WNBA. This session will go beyond just recounting the "what" and "how" of his overhauling of the WNBA's visuals, voice, and messaging across consumer touchpoints behind today's brand, and explore the strategic "why" underpinning these efforts. Attendees can expect to walk away with principles for using authentic, emotionally resonant visual storytelling as the driving force to forge enduring consumer connections and fandom for their brands.

Roman King
Creative Director || WNBA
ABOUT Roman King

Should I stay...or should I go?

3:30 PM - 4:20 PM
Join Leslie Sims as she offers a candid, honest conversation about how to navigate the difficult decision on staying with or leaving your current company. Drawing on insights she's learned throughout her career, Leslie will share the 7 key signs every creative should watch for when deciding whether to stay the course or make a break for it.

Leslie Sims
CMO & CCO || Impossible Foods
ABOUT Leslie Sims
Day 2, October 17

LOCATION

THE BRIDGE BUILDING

2 Victory Ave #100

Nashville, TN 37213

Brand-Side is set to take place in the heart of Nashville, Tennessee, a city renowned for its vibrant creative spirit and rich cultural heritage. The Bridge Building, a striking architectural marvel nestled in the city's bustling downtown, will play host to this gathering of brand and creative visionaries.

Nashville's legendary music scene and thriving arts community make it the perfect backdrop for Brand-Side. As attendees explore the city's iconic honky-tonks, historic venues, and renowned restaurants, they'll be immersed in an atmosphere that celebrates creativity and innovation at every turn. The sights, sounds, and flavors of Music City will undoubtedly inspire and energize, setting the stage for two days of transformative insights.

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CORE Grimey's Singer Jessy Wilson and her band perform for the record store crowd at Grimey's in East Nashville Nashville, Tennessee. .©Journal Communications/Jeff Adkins